Last week the Public Affairs Council sponsored a great workshop called, “I’m a Lobbyist and Proud of It!” Picture a super hero, complete with cape, as the face of a profession that’s all too often misunderstood or simply the scapegoat for all that’s wrong with Washington. Sounds absurd but just like the life of a super hero, lobbying is hard work built on the knowledge that you subscribe to best practices and your reputation is beyond reproach.
It’s commonly understood that lobbyists are in the information business but it doesn’t stop there. Information must be clearly and concisely communicated and messaged in a way that never compromises the facts. Lobbyists don’t write the laws, but the lawmakers who do rely on information that demonstrates value to their stakeholders, i.e. their constituents, and it’s important to be clear how the issue being communicated serves the public good.
Other strategies that build success include strategic planning and on the flip side, the ability to be nimble – always prepare alternatives. The political landscape poses challenges, so understanding it and translating it back to the home office is critical. Take the long view and don’t get drawn into partisan battles. Relationships are more important than ever but they have to be meaningful, not just transactional. And finally, a word about the LDA and HLOGA: Proud lobbyists know the rules, follow them, and thoughtfully complete the required reports, no matter how burdensome.
One of the speakers said, “The harder you work, the luckier you get.” Successful lobbyists love what they do because a day in the life of a lobbyist is so unique and challenging. Without question, the best lobbyists are proud of the organizations they represent and understand that credibility is built over time and can be lost in an instant. So how do we translate all of this to the rest of the world? Probably by example, so best to leave your cape at home.
