Kevin Keane, President and CEO of the American Beverage Association, began his career in journalism, covering the Wisconsin government beat with curiosity and dedication. Drawn to straightforward conversation and strong opinions, Kevin moved from journalism into government service as a press secretary for Wisconsin Governor Tommy Thompson. It was there he caught the advocacy bug, discovering the satisfaction of making a difference every day.
Over the past two decades, Kevin has seen advocacy evolve. The once-clear lines of political ideologies have blurred, making the landscape more unpredictable. Success now requires nimbleness, deeper listening, and understanding perspectives that don’t fit neatly into traditional categories. Kevin sees this complexity as an opportunity, believing that strong advocacy is rooted in relationships, listening, and the ability to adapt.
As CEO, Kevin is helping his team to be ready for any challenge. “Growth happens when people step outside their comfort zones.” Kevin says. “Today’s emerging advocates don’t fit into the traditional mold and that’s a strength. They challenge established thinking and offer fresh perspectives.” For Kevin, mentorship is a two-way street, a belief that drew him to the Bryce Harlow Foundation.
Serving on the Foundation board allows Kevin to help shape the next generation of leaders while continuing to learn himself. “It’s about fostering growth, encouraging dialogue, and ensuring new advocates have the skills to navigate an increasingly complex landscape,” Kevin says. “I continue to be inspired by working alongside both the rising stars and my dedicated colleagues on the board.”
